Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes. Content-based SEO creates a compelling blend of authentic content and search engine eye-candy, but it also necessitates mastering both worlds (content marketing and SEO) instead of trying to rely on just one.
And Google is continuing to push the SEO community in that direction. Content marketing has been gaining acceptance as an SEO practice ever since Panda was rolled out — and with the release of Hummingbird, some content marketers have now become better at SEO than the long-time SEO practitioners that haven’t stayed ahead of these changes.
Whether you call yourself an SEO, a content marketer, or something in between, here are three key paradigm shifts you will need to understand in order get the most SEO out of your content.
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Source : searchengineland.com
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