Promote Your Article Across a “Wider” Variety of Platforms
Everyone is using Twitter, Facebook, Google+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.
However, you get a competitive advantage when you share your content on smaller or less well-known networks. These sites often have active, focused audiences and offer less competition for attention, so your content will stand out.
Here are some examples of smaller networks :
. Quora.com—A question/answer-based website founded by two former Facebook employees. What makes Quora unique is that all content is created, edited and organized by its user community. The user base tends to be more business- and academic-oriented.
. Tumblr—A microblogging site that recently made headlines when Yahoo! acquired it. Its user base tends to be younger and more “hip,” making it the perfect platform to share edgier, niche-based content.
. Empire Avenue—Part social network, part social media marketing tool, Empire Avenue uses gamification to enable users to broadcast content across all of the other social networks. The primary members of EAv are small businesses, social media professionals and bloggers.
Grab Viewer Interest With Different Types of Media
Sharing a link to your post isn’t enough to guarantee that it gets read. You need to give users a compelling reason to click your link.
Use one or more of these outside-the-box, creative methods to promote your posts with images, audio and video.
Discover fresh ideas to generate buzz and get your posts noticed…
Full article here
Source : socialmediaexaminer.com
WordPress:
J’aime chargement…