EmarketingWay voix du numérique (partout)

Revue de tendance des technologies par Mickaël Jouyaux, consultant & formateur, Montréal Paris.

Snapchat reveals how coronavirus affects its U.S. users

le 24 mars 2020

In just a couple of short weeks, much of American society has shut down. Today, Snapchat released new research about what its U.S. users are saying and where they’re going during the coronavirus pandemic.

While Snapchat would not provide Adweek with hard numbers, it said that users self-report using the service more. Adweek has previously reported spikes in traffic on Reddit, Tumblr and Pinterest due to the coronavirus outbreak forcing more Americans to work from home and search for a community online.

Snapchat’s findings come from a survey of users, aggregated and anonymized location data, and top trends from search, stickers, public and Our Story post captions. The survey and data were collected last week.

Last week, as compared to the week prior, trips to universities and high schools were down 73% and 86%, respectively, while visits to airports (-22%), restaurants and bars (-29%), malls (-32%), movie theaters (-40%), gyms (-41%) music venues (-59%) are all down. Grocery stores have seen an uptick in visitation by 2%. Since Feb. 23, the app Foursquare saw trips to the grocery store increase 19% nationally.

Take a look to the full article thanks to adweek.com (source, infographic by The Kochava Collective)


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