EmarketingWay voix du numérique (partout)

Revue de tendance des technologies par Mickaël Jouyaux, consultant & formateur, Montréal Paris.

Coca-Cola’s new corporate website aims to refresh the world through storytelling

le 23 novembre 2013

Coca-ColaAccording to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.

To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience. As with most great projects, some of the findings were surprising, but critical to the development of the new website. In a blog post, Coca-Cola’s Director of Digital Communications and Social Media, Ashley Brown, said, “The stories our readers loved surprised us month after month, and the stories we thought they would love fell flat. It was the digital equivalent of a star candidate polling below expectations”.

Full article from convinceandconvert.com right here


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