Google AdWords is an advertising system from Google. It is a paid-for service where the advertiser, that is, the person selling products or services online will pay and then gets to pick the keywords that they would like to appear on Google search. The advertisers have to bid for the keywords, and the more that one is willing to pay for keywords in a certain niche, the higher the likelihood that the keywords will appear in the search results of Google. However, please note that if you are the only bidder for given keywords, then you will be forced to pay the maximum amount per click, irrespective of how much you had bid to pay for every click…
Full article dated January 17, 2017 (fxdailyreport.com, Daffa Zaky) for all profanes in SEM :))
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