How much time are you devoting to your Facebook business page ? If it’s something you created awhile ago but don’t regularly review, you may be missing a valuable way to grow your business.
Whether your goal is to boost sales, engage with current and prospective customers or simply build awareness of your brand—having a Facebook strategy in mind will enable you to use this immensely popular resource more effectively.
Here are tips for generating content that gets Facebook users hooked and coming back for more :
1. Offer value.
Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company picnic. Instead, offer greater value by combining a timely mix of content about your business (product tips, sales events, behind-the-scenes items and photos) with third-party content, such as links to industry blogs and forums. This builds your credibility as a resource of value to users.
Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let fans know this is an ongoing feature, so they’ll come back next time as well.
2. Be strategic with images …
Full article right here from forbes.com
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