Thinking outside the AdWords box

Social media is catalyzing a shift in how conventional advertising, PR, and digital converge — and its impact means that there is an increased need for unified brand messaging across all communications platforms.

Long gone are the days of “set it and forget it” marketing — waiting around for your audience to find you. Today, brands must chase after consumers and target them everywhere they may be consuming media — or rest assured that someone else will. So what can brands do to ensure that they are finding their target audience ? Think outside of the Adwords text box. To be effective, brand marketers need to provide a strong, relevant and cohesive message that cuts across the noise.

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